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SexyDorks

CREATIVE AGENCY

Creative Solutions that grow your business.

Our Work

Carver State Bank

Carver State Bank was not looking to grow, but wanted to create a steady flow of branded content to showcase success stories - members who were able to get ahead in life because of their relationship with this local, black-owned community bank. Through their conversations, Amanda learned that due to Covid, the team at Carver would not be able to celebrate their president's 50-year anniversary with the gala they had originally planned.

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Background

Amanda learned more about the bank's incredible story. Over the course of his 50 years as bank president, Robert E. James was able to grow what started as a small, black-owned local community bank in Savannah over 100 years ago, into a chain of state banks that had a profound and direct effect on the black community of Savannah. James's personal story of overcoming poverty and hardship and his dedication to an underserved community inspired Amanda.

She proposed to the team at Carver that she direct a 45-minute documentary to honor the president's legacy, in lieu of a public gala celebration. The content of the documentary was then repurposed into 3 TV commercials focused on community impact, fulfilling the original objective. The film was completed in time to premiere during Black History Month and was presented at a red-carpet premiere in partnership with Savannah’s Black Heritage Festival, garnering an outpouring of community support.

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Solution

Amanda and Dustin first identified their target audience (28-56 Men who Fish) followed by market research to refine the product. They then created the Brand Messaging (Camo, Reinvented. + It's Not Just Camo. It's Intelligent Design, by Nature.) and created a detailed Brand Guide from which all future content can be built. Next, they organized a shoot to capture branding footage and product photos, which were integrated into the Investor Pitch Deck and Shopify site Amanda designed. Dustin devised a design process, streamlined production, and created an automated fulfillment pipeline. Amanda revamped and managed SideEye's social media channels, then created and managed Facebook/IG ads, conducting rigorous testing.

SideEye Camo

SideEye Camo was interested in launching an eCommerce store to sell products featuring their newly patented fishing camo technology. Until recently, they were selling their camo products in local Ohio fishing and sporting goods stores, as well as tradeshows and events. With little experience in online sales, they were looking for the right partner to develop and launch their brand.

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Background

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Solution

The Southern Credit Union

The Southern Credit Union was using TV commercials that were over 3 years old that did not represent their recent modern rebranding and website. They were hoping to create an emotional connection with their audience and promote their most popular products (Mortgages, Home Equity, Visa Credit/Debit Cards, Online Bill Pay, Vehicle Loans, Personal Loans, and Christmas Savings Club.)

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Background

Amanda first identified their target audience (aspirational homeowners with families). She then created a campaign (We're Here for You) of 5 TV Commercials that illustrated heart-warming family moments featuring the use of TSCU's most popular products. These commercials featured two distinct families to represent the local demographic, covering a variety of life stages and circumstances. They were designed to be rotated year-round to avoid ad fatigue and included a very "Hallmark" style Holiday commercial sure to warm the hearts of viewers of all ages.

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Solution

Flack's Flooring

Flack's Flooring was rebranding and introducing a new product (Custom Rugs). They needed a new branding campaign that appealed to their target audience, as well as marketing materials around their new product. They wanted to freshen all their content for web, print and social media.

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Background

Amanda first identified their target audience (homeowners with families). Then she created a campaign around the new product (We Really Know How to Cut a Rug) that integrated into her new branding campaign (Life's Most Important Moments Happen Down Here). With this, she modernized an old jingle two ways (sentimental and upbeat), and delivered:

4 x :30s Commercials for TV

4 x :15s Commercials for Digital Advertising

10 x Graphic Assets for Print

40 x Video Assets for Social Media and

a Library of Images to update their website and social media.

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Solution